How has the media landscape changed in recent years?

With the time and energy it takes to secure coverage, it’s become a strong option to pay for a feature now so the scope and voice of the article can be controlled from the client’s perspective.

“Companies with a high sense of purpose have a 175% increase in valuation in the last 12 years,” compared to a median growth rate of 85%. — Kantar Consulting, 2020

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