Fashion Police says: Fast fashion is SO last season
What’s the BIGGEST FA-SHUN faux pas you ask? Destroying the planet!
While big box stores provide a convenient solution for cost-conscious, trendy shoppers, each piece is produced without consideration for the long-term effects it has on the planet.
For instance, over 60 per cent of fabric fibers are now synthetics, and about 85% of textile waste go to the landfills in the US, which means it doesn’t decay.
In fact, If everybody in the US bought one piece of vintage clothing as opposed to a new piece, we would save roughly 6 million kilograms of carbon emissions on the planet!
Trisha Mishich started her dress rental business, Your Favourite Dresses nearly 10 years ago with the vision of integrating sustainability into fashion. YFD is a pioneer in luxury dress rental in North America. Back then, a lot of people scoffed at the idea of clothing rental. But now thrifting, dress rental and even clothing rental is becoming mainstream.
In December of 2019, H&M announced that it will be launching a pilot rental clothing initiative in its flagship store in Stockholm to combat the effects of fast fashion. H&M isn’t the first big-box clothing store to integrate clothing rental into their business model, since Banana Republic and Urban Outfitters has existing programs which launched earlier in 2019.
The fashion industry is responsible for 10% of carbon emissions in the world and it utilizes more energy than shipping and aviation industries combined, according to the United Nations
H&M intends to be a carbon-neutral company by 2040, meaning that it would offset more than it produces.
My philosophy is that it’s always easier to say you’re going to do something than to actually do it. Better save your breath H&M and make the necessary actions to make this statement true! We’re counting down to 2040 with you!
